How do I improve my SEO Authority?
Improving SEO authority is an important part of making sure your website is seen by the right people. Let's look at some of the top actions needed to start improving your visibility.
To improve your SEO authority you want to make sure you take the following steps when optimizing or creating your website pages:
- Have your target Keyword in your H1
- Make sure you have long-tail keywords associated with your target keyword in your H2s, H3s, etc.
- Create blog posts and other website pages that link back to your priority website page.
- Fill the website page with high-value content to keep users on the page for a longer period of time while avoiding filler to reduce the bounce rate on the page.
- Include videos, images, etc. to increase the value of the content on the page as well as the user experience.
- Make sure the website page is optimized for page speed, you can use Google Page Speed Insights to do a quick audit of your page performance as well as the items that might be negatively impacting your page performance.
- Lastly, make sure to monitor the page performance and update regularly to keep content relevant and up to date.
